Paper cup advertising has a high success ratio in comparison with other offline marketing strategies as well. In fact, it has the potential to kindle brand recall since graphics and content printed on a paper cup is most likely to be discussed and acted upon (when a call to action is provided). It is so because there are very few chances of it getting unnoticed. If a brand uses flyers, brochures, pamphlets, etc. among offline strategies for advertisement, there may be a possibility that people throw them without even reading. However, having their favorite beverage in hand, they do spend 5 – 7 minutes upon its consumption, offering ample time to the ad to get noticed.